In this weeks observations I noticed Brands. I edited a video for my brothers trip to Mexico and I noticed a lot of brands. I especially noticed Coca Cola. I threw together a 45 second video of there best moments and it looked like it could have been a 45 second Coca Cola PSA. It was almost like subliminal messaging people to drink there brand. It’s crazy when editing documentary and event footage is the most difficult because you have to not only watch hours of boring footage but you have to be aware of brands and logos. That is if you want to use any of the video professionally.