The power to persuade. I’ve noticed that during the upcoming events like the presidential election there has been a great deal of persuasion especially in the media. Particularly speaking about like House of Cards. It came out at just the right time during the elections. It is both helping them receive more viewers and they incorporate the idea of having a woman as a president in the show and they make that seem exciting and you can see it even psychologically affecting your opinion on the upcoming elections on House of Cards. This is both selling a show and selling an idea. Whether it was intentional or not they are influencing our thoughts and decisions.